Products placement and promotional music by famous DJ.
A web promotion for Fujitsu Limited’s music functions mobile “F902is” with the charismatic Dj Shuya Okino. We created contents such as a truetone called Chaku motion for docomo, voice truetone, radio drama. As a target layer by product placement, we reached that layer with a free distribution of high affinity music in conjunction with the jacket of CD, which made to layers of music lovers. While providing free Dj Shuya Okino’s sound, our campaign became just bigger than expected.